18 April 2024, Manila, Philippines — Dermorepubliq, TikTok Shop Philippines’ top skincare brand, has stepped forward as the mastermind behind the viral billboard along C5 Southbound in Libis, Quezon City, which has sparked intrigue from an estimated 30 million social media users with its heartfelt plea to salvage relationships.
The billboard, featuring the message “Wag na tayo mag-break, please” (Let’s not break up, please) and signed with the initial “D,” initially sparked speculation among netizens. Celebrity actors like Daniel Padilla and Dominic Roque were swiftly linked to the campaign, given their recent public breakups, fueling further speculation about the identity of “D.”
The original video that went viral was posted by social media influencer Gifer Fernandez, garnering nearly 20 million views and thousands of reactions, comments, and shares on Facebook alone.
Dermorepubliq’s revelation sheds light on the creative campaign behind the emotional appeal. The message was crafted as part of the launch campaign for Dermorepubliq’s latest skincare innovation, the 5% Niacinamide + Hyaluronic Acid serum, which joins the local skincare brand’s meticulously curated range of 28 products.
The newly replaced billboard, situated in the same location, now bears the message, “Sabi ni D, breakout no more sa tulong ni Dermorepubliq with regular use of 5% Niacinamide.” (D says, no more breakout with the help of Dermorepubliq with regular use of 5% Niacinamide.)
This breakthrough serum aims to innovate skincare routines by addressing common concerns such as breakouts, blemishes, pore refinement, hydration, and oil regulation. Positioned as an essential addition to any skincare regimen, the serum offers gentle yet effective solutions for individuals seeking radiant and flawless skin.
Keith Sta. Barbara, President and Founder of Dermorepubliq, said, “The unveiling of Dermorepubliq as the force behind the viral billboard narrative underscores our commitment to creativity and innovation in the skincare industry.” He emphasized the brand’s dedication to providing science-based products that cater to the diverse needs of consumers.
Sta. Barbara added, “Our mission at Dermorepubliq is to empower individuals to feel confident and comfortable in their own skin. We believe that skincare should be accessible to all and that our products offer effective solutions for a wide range of skin concerns.”
As speculation continues to swirl, Dermorepubliq invites the public to uncover the story behind the billboard’s emotive plea and explore its range of innovative skincare products.
