San Miguel Foods Kicks Off the Holiday Season with an Unforgettable Home Foodie Madalicious Christmas Celebration
On October 29, 2024, San Miguel Foods officially ushered in the holiday season with the much-anticipated Home Foodie Madalicious Christmas Kickoff. Held at the San Miguel Foods Culinary Center in Pasig City, this exclusive event gathered over 40 influencers and digital creators for an immersive celebration of food, creativity, and festive cheer. The gathering emphasized Home Foodie as the go-to platform for simple, delicious recipes that bring people together during the holidays. Through culinary activities, social media engagement, and creative collaborations, the event truly encapsulated the joy of the season.
Transforming the Culinary Center into a Holiday Wonderland
The San Miguel Foods Culinary Center was magically transformed into a stunning holiday wonderland. From shimmering holiday décor to warm, inviting lighting, every detail of the venue created the perfect festive atmosphere. The three-hour event featured an engaging program that spotlighted San Miguel Foods’ best-loved products, ensuring attendees felt the full spirit of the season. The venue buzzed with energy, as participants enjoyed activities designed to inspire creativity, foster collaboration, and build lasting connections.
Event Highlights
- Interactive Games and Challenges
A key highlight of the event was the series of interactive games and challenges that kept guests engaged throughout the afternoon. 4Pics & Words, a fun trivia game, tested participants’ knowledge of San Miguel Foods’ extensive product lineup. Additionally, the Home Foodie Passport activity encouraged influencers to share their experiences on social media, inspiring their followers to download the new Home Foodie e-cookbook. As part of the festivities, influencers had the chance to win exciting prizes, such as a smart digital oven, a digital slow cooker, a deep fryer, a griddle pan, and premium-quality Masflex cookware.
- Launch of the Home Foodie Madalicious Celebrations E-Cookbook
The spotlight of the event was the official launch of the Flavors for the Holidays e-cookbook, a curated collection of 17 easy-to-follow recipes, perfect for creating festive meals. The cookbook features a range of appetizers, main dishes, and desserts, all made with San Miguel Foods’ beloved products. Guests were treated to a sneak peek of the cookbook’s offerings, with dishes like savory Purefoods Fiesta Ham and hearty Magnolia Chicken Timplados creations. Designed to simplify holiday cooking, the cookbook helps home cooks bring delicious and memorable meals to the table with minimal effort.
- A Festive Cooking Demo by Chef Happy Ongpauco-Tiu
Culinary expert Happy Ongpauco-Tiu captivated guests with an inspiring live cooking demonstration. Known for her innovative takes on Filipino dishes, Chef Happy shared tips for upgrading traditional holiday recipes. One of the most popular dishes she prepared was her Pandesal Ensaymada with Christmas Ham—a creative fusion of fluffy pandesal, buttery ensaymada, and savory Purefoods Christmas Ham. Guests marveled at how the rich, flavorful dish perfectly captured the spirit of Christmas while adding a modern twist to a beloved classic.
- Home Foodie Madalicious Cookoff Influencer Edition: A Culinary Showdown
The event also marked the exciting conclusion of the Home Foodie Madalicious Cookoff, an influencer cooking competition held earlier in October. Contestants had just one hour to create a delicious dish using a mystery basket of San Miguel Foods products. The competition was fierce, showcasing impressive culinary skills and creativity. The winners, who were awarded top-tier kitchen appliances from Reyna Gas and Masflex Cookware, included:
- Grand Prize: Roanne Tadina, who wowed judges with her Lime Oriental Wings featuring Magnolia Chicken Timplados Oriental Wings, winning a 20-liter microwave oven.
- 1st Place: Charisse Espinosa, whose Beef Tapa Shepherd’s Pie made with Purefoods Beef Tapa earned her a 6-liter digital air fryer.
- 2nd Place: Karina Ramos, who impressed with her Ginataang Manok Inasal made with Magnolia Chicken Timplados Inasal, winning an electric hotpot barbecue griller.
All participants, regardless of their final placement, were also recognized for their creativity, each receiving elegant Masflex dinnerware sets as a token of appreciation.
Recognizing Culinary Excellence
The event was graced by influential personalities, adding prestige and excitement to the occasion. Among the distinguished guests were Llena Tan Arcenas, San Miguel Foods Culinary Services Manager, and Leah Golez, AVP Sales & Marketing Manager. Celebrity chef Gene Gonzalez and key executives from Masflex were also in attendance, reinforcing the event’s importance in celebrating culinary talent, innovation, and community-building.
Their presence highlighted the broader vision of the event, which was not just about showcasing products, but also about recognizing the creativity and passion that home cooks and culinary professionals bring to the table during the holiday season.
Building a Community Through #Madalicious Meals
Beyond the culinary festivities, the Home Foodie Madalicious Christmas Kickoff served as a powerful platform for building a community of food lovers. It emphasized the importance of sharing knowledge, experiences, and ideas around food, especially during the holidays. By engaging influencers and digital creators, the event encouraged collaboration and empowered attendees to spread the joy of cooking through the #Madalicious hashtag.
This celebration underscored San Miguel Foods’ commitment to supporting food enthusiasts at all levels—whether you’re a seasoned chef or a home cook looking to elevate your meals. With a wealth of resources, like the Home Foodie e-cookbook and an active online community, San Miguel Foods makes it easy for everyone to create memorable and flavorful meals during the holiday season.
Join the Home Foodie Community
The celebration doesn’t stop here! San Miguel Foods invites everyone to continue the holiday fun by exploring more recipes, cooking tips, and festive inspiration through the Home Foodie platforms. Follow Home Foodie on Facebook, TikTok, YouTube, Instagram, and visit the official Home Foodie website for more #Madalicious holiday ideas.
This event was a heartwarming reminder that the holidays are best celebrated with food, love, and shared moments in the kitchen. Whether you’re a beginner or an experienced cook, San Miguel Foods ensures your holidays will be filled with joy, flavor, and unforgettable memories.
